Facebook & Instagram
Advertising

Facebook has positioned itself as the leader in social media advertising, due to its explosive customer user base and extensive audience targeting capabilities. &nbsp&nbsp Currently, 1.785 billion users are connected on Facebook, and 1 billion users on Instagram, are connected on a monthly basis. &nbsp&nbsp

And both platforms use pay-per-click (PPC), also known as the cost-per-click (CPC) advertising model, which requires you to pay FB or IG every time a user clicks on an ad. &nbsp&nbsp And although, a specific budget can be set for both platforms, specific criteria can also be selected, so that your ad will only be displayed when those requirements have been met. &nbsp&nbsp

Additionally, FB & IG marketers can use PPC advertising to boost ad visibility, raise brand awareness, and track precisely defined metrics and campaign goals, which allows for more optimised campaigns in the future.